WHAT IT IS

Discover the beautiful city of Utrecht through the lens of a local, armed with the perfect urban explorer tools: a map and an instant camera. The map will lead you to our favorite (hidden) gems throughout the city. For each location, you will be given one model picture to recreate. Make your team members strike a pose and use our instant camera to immortalize the moment. A fun and challenging (corona-proof!) outdoor activity to explore the city, for both locals and for those who are new to Utrecht.

HOW IT WORKS

MEET US AND RECEIVE...

  • A map
  • 10 model pictures
  • An instant camera
  • Instructions for the challenge

LET THE CHALLENGE BEGIN!

  • Use the map to find the spots
  • Recreate the model pictures
  • Make your way to the finish line within 2 hours

COLLECT YOUR REWARDS

  • Enjoy a free drink
  • Collect your points
  • Take home your personal photos
  • Get local tips about Utrecht

ELEMENTS OF THE GAME

1. THE MAP

The map is your friend in exploring the city. It will guide you to each of the beautiful locations of Utrecht Photo Challenge, numbered from 1 to 10 on the map. However… it is a challenge. Therefore, this map will only take you within a certain radius of your goal. Finding the actual location is up to you.

1. THE MAP

The map is your friend in exploring the city. It will guide you to each of the beautiful locations of Utrecht Photo Challenge, numbered from 1 to 10 on the map. However… it is a challenge. Therefore, this map will only take you within a certain radius of your goal. Finding the actual location is up to you.

2. THE BOOKLET

Inside the booklet, you’ll find the model pictures you have to recreate, along with some fun facts about each location. While the map roughly guides you to the location, these pictures show you what exactly you have to find. Position your team members carefully to match the model pictures, only then will your team achieve top ranking in the Utrecht Photo Challenge Hall of Fame!

2. THE BOOKLET

Inside the booklet, you’ll find the model pictures you have to recreate, along with some fun facts about each location. While the map roughly guides you to the location, these pictures show you what exactly you have to find. Position your team members carefully to match the model pictures, only then will your team achieve top ranking in the Utrecht Photo Challenge Hall of Fame!

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3. THE INSTANT CAMERA

A special wide edition of Fujifilm’s Instax camera will act as your weapon during Utrecht Photo Challenge. You will use it to capture those beautiful spots, by recreating the model pictures of the booklet. But beware, you only get so much film as ammunition. Aim carefully!

3. THE INSTANT CAMERA

A special wide edition of Fujifilm’s Instax camera will act as your weapon during Utrecht Photo Challenge. You will use it to capture those beautiful spots, by recreating the model pictures of the booklet. But beware, you only get so much film as ammunition. Aim carefully!

THE REWARDS

TAKE HOME YOUR PICTURES

GET A LOCAL'S GUIDE TO WHAT TO EAT AND DO IN UTRECHT

ENJOY A FREE DRINK

THE REWARDS

TAKE HOME YOUR PICTURES

ENJOY A FREE DRINK

GET A LOCAL'S GUIDE TO WHAT TO EAT AND DO IN UTRECHT